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5 Online Platforms You Should Be Using To Sell Your Products In Nigeria

Ecommerce has become a booming industry in Nigeria. Selling online is one of the easiest and most convenient ways to make money in Nigeria, as long as you have the right platform for it.

Consider using these platforms to get customers if you are short of funds to rent a physical shop. Honestly, people, these days prefer shopping online for convenience since there is a wide range of choices to make. This also gives them ample time to research and make their choices online.

So if you are a vendor, how will you get your own slice of these customers? Simple! Position yourself online and grab the customers.

In this article, we’ll discuss five of the best online platforms where you can sell your products in Nigeria.

1/ Konga

Online Platforms You Should Be Using To Sell Your Products In Nigeria: Jumia

Konga is a leading e-commerce platform in Nigeria. Founded in 2012 by Nick Imudia and launched by him as well who is still the CEO of the company. The company has over 1.5 million registered users and does over 200 million dollars worth of business every year!

It has all the features you would want from an online marketplace – excellent customer support, fast shipping options, easy payments (via bank transfer or mobile money), secure payment methods etc.

Benefits of selling on Konga

  1. They do the marketing for you.
  2. They handle the shipping for you.
  3. You don’t need to worry about customer support.
  4. You only list products and sit back to get customers.
  5. The Platform is trusted by millions of Nigerians
  6. They only charge you a tiny percent of your sale and it’s only chargeable after you made a sale.

Disadvantages of Selling on Konga

  1. The commission fees are high (up to % of the final sale price) -There are many scammers who sell fake products on konga.
  2. They hold your money till at the end of the return window. So if you are hoping to sell and restock, it may not be ideal.
  3. Their return policies are flexible and as such, customers may take advantage of it by ordering and returning frequently.
  4. You will need to make sure the products you listed are available as orders may come in anytime.
  5. The website can be slow sometimes, especially during peak hours.
  6. There are no free listings on konga; you have to pay for every single one of them.

How to start selling on konga

Online Platforms You Should Be Using To Sell Your Products In Nigeria
  • Visit
  • Fill up your basic details like store name, bio, location and description of your business.
  • On the next page, you will be required to verify your email. Check your email.
  • Click on the link to verify your email.
  • Complete the Getting Started Page to get your products on site.
  • Read the Merchant Orientation Guide.
  • Complete the Orientation assessment.
  • Upload a clear and visible valid means of identification (International Passport, driver’s license, Permanent voters card or National ID).
  • Upload an actual picture of yourself i.e passport format on your SellerHQ profile page of the name on the contact details. The picture size is 254 by 256 pixel (Please note that the image used for your SellerHQ profile picture should be similar and not exactly to the image displayed on your proof of identification).
  • Register for Konga Pay (your bank account details).

Once your application is accepted, Congratulations! You can now start listing your products and get orders rolling in.

2/ Jumia

Online Platforms You Should Be Using To Sell Your Products In Nigeria

Jumia is the leading e-commerce platform in Nigeria. Since its establishment in 2012, it has grown to become one of the largest e-commerce platforms in Africa.

The aim of the company primarily was to make it easy for people across Africa to buy products online. Jumia has a wide range of products including electronics, fashion, and beauty products as well as food items (like fresh produce) and even furniture! With over 10 million registered users and a presence in over 15 countries in Africa alone – there truly is no better place than Jumia for you to sell your product.

So how does Jumia work? Well, once you register on the website it will ask for some basic information about your company and then you can start uploading your products! There are various categories on Jumia where people can search for products and once they find what they want – they can simply place an order with one of their local distributors or directly from their own home using our online payment system which ensures that all transactions are safe.

How to sell on jumia

Selling on Jumia is a four-step process. First, visit the seller center using this link:

Online Platforms You Should Be Using To Sell Your Products In Nigeria

Step 1: Fill out your personal details like store name, your name, phone number, email and password.

Step 2: Answer some questions regarding your business. You may be requested to enter your business registration number if your business is registered with CAC.

Step 3: Fill out your bank details. Make sure they are correct since you will be receiving payments through it.

Step 4: Preview your application before submitting it.

Once your application is accepted, you can then start selling on Jumia

Facebook Marketplace

Facebook Marketplace is a place to buy and sell locally. It is a good platform to start selling your products online if you are not for free familiar with eCommerce platforms.

Online Platforms You Should Be Using To Sell Your Products In Nigeria

Here’s how to use it:

  • Go to [Facebook Marketplace]( on your phone
  • Search for the product you want to sell, or browse through items in your area
  • Once you find something you like, click “Message” (the icon with two speech bubbles) next to the seller’s name or profile picture
  • Send them a message asking if they’re willing to sell their item

Online Platforms You Should Be Using To Sell Your Products In Nigeria is an online platform for buying and selling goods and services. It’s a marketplace where you can buy or sell almost anything, from cars to clothes, electronics, and books. It’s a social commerce platform that allows users to create profiles and share their products with friends on Facebook or Twitter.

Selling on Jiji is quite different compared to selling on Konga and Jumia. As a matter of fact, selling on Jiji is much easier than the former.

Jiji provides several options for sellers including drop shipping, wholesale deals as well as cash on delivery (COD). It has different categories like electronics, fashion accessories/jewelry, etc. so that customers can easily search what they want by sort rather than just searching by keyword which other websites do not offer this feature yet but Jiji does!

Difference between Selling on Jiji And Selling on Jumia/Konga

  1. Selling on Jiji doesn’t need tedious scrutiny in terms of application. Sign up and start posting ads.
  2. Jiji doesn’t hold your funds during the selling process.
  3. You can boost your ads to be seen by many people with just a token.
  4. You can have direct contact with the customer. This means you can build up your customer base over time. Unlike Konga/Jumia which manages your customers/
  5. You will have to arrange for your own delivery. Konga/Jumia handles delivery for you.

4. Your own website

There are many advantages to selling on your own website instead of on marketplaces.

– Having your own platform means that you are the only one who controls it and has full control over how everything works on it.

– Your own website will reflect exactly who you are as a brand which will later grow into something big.

-You get to keep all the money. If you sell on a marketplace like Jumia or Konga, they take a cut.

-You can customize your store so that it caters to your ideal customer(s). That means you have complete freedom to design the look of your site, add products, or change prices without having any limits or restrictions

-No need to worry about meeting the requirements set by marketplace owners. For example, if you want to show products in groups and categories, then you don’t have to worry about it!

-If you’re selling certain types of products (like lingerie or health supplements), then you won’t be able to do that on a marketplace because they don’t allow them.

-Your customers will feel more at home on your site than they would on a marketplace because it’s yours and not someone else’s!

– If you have a blog with related content, then you should be able to link directly to that content from your store page so customers can read more about what they are buying. This will help you sell more.

– You don’t have to compete with other vendors. This means that any customer coming to your website will only have your products to buy and not see similar products from other vendors.

– You can better make good use of your advertising and marketing efforts.

– You can get customers’ details and offer them discounts which will induce them to buy more.

How to get an e-commerce website

Building an e-commerce website isn’t difficult. You need the following things to start with:

  1. domain name : This is what people will use to locate your store online. For instance,
  2. A good hosting where you will store your web files. We recommend using Bluehost. They passed all the tests for startups (speed, security, uptime, and cost-effectiveness).
  3. Once you’ve gotten these, proceed to install WordPress, Woocommerce, and other plugins.
  4. Then customize the look of your store and start listing products.

If you need help on this, we’ll be glad to assist you. Just contact us right away. We have helped a couple of businesses build their store. Take a look at which was designed and developed by us.

Discover the top 5 online platforms to sell your products in Nigeria

There are several platforms in Nigeria that you can use to sell your products, but it is important to know which ones will give you the best ROI.

Here are the top 5 online selling platforms in Nigeria:

  • Konga
  • Jumia
  • Jiji
  • Facebook marketplace.
  • Your own e-commerce website


That’s it! We hope you enjoyed this article. If you want to know more about selling online and what platforms you should be using to sell your products in Nigeria, please consider subscribing to our email list and joining thousands of other business people like you to get premium updates.

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